Content Everywhere
Sara Wachter-Boettcher, Eva Lotta Lamm
Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to easily relate, share, and shift information--we need content that can go more places, more easily. This book will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, and reusable.
Categories:
Year:
2012
Edition:
1st
Publisher:
Rosenfeld Media
Language:
english
Pages:
240
ISBN 10:
193382087X
ISBN 13:
9781933820873
File:
PDF, 8.13 MB
IPFS:
,
english, 2012